I’m obsessed with campaign themes and branding. As a kid I collected baseball cards. As an adult I collect campaign names. I’m at 500-plus, and counting. Most of what I’ve collected is not memorable.

The case is more than a document; it is the clear articulation of your organization’s vision for the future ― a vision that is fully achievable only with the generous support of your donor community.

Humans hunger for stories. That hunger is ocean-deep and prehistorically primal. Even in this, the era of Instagram, stories still move people: To laughter. To tears. To heroism. To generosity.